References
Mazda Social Media, Frankfurt 2025
Customer
| Mazda Motor Europe
Client
| Mazda Motor Europe
- Project Manager
- Creator Handling
- Customer & Guests Relations
- On-site support
- Adhoc Trouble Shooter
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Mazda Motor Europe is the European branch of the Japanese car manufacturer Mazda, which is known for its innovative approach to vehicle design and engineering. The company places great emphasis on customer experience and craftsmanship and focuses on providing vehicles that combine performance, safety and style. Mazda’s commitment to quality is evident in its attention to detail and the integration of advanced technologies into its vehicles.
PR and social media events provide the opportunity to experience Mazda vehicles first-hand, make the car neighbor and demonstrate the craftsmanship and innovation that distinguish the brand.
Events and sponsorship Lexus, DE & AT 2024-2025
Customer
| Toyota Germany GmbH
Client
| Toyota Germany GmbH
- Development of the tennis strategy
- Management of all agencies and service providers
- Advice on integrating tennis into brand communication
- Conception and implementation of event activations (DE/AT)
- Planning and supervision of hospitality programs and sponsorships
- Development of internal and external communication measures
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I helped develop and implement the comprehensive tennis strategy for Lexus as part of its involvement as an official partner of the ATP Tour.
As the central point of contact, I managed all the agencies and service providers involved, advertised and managed pitch procedures, coordinated processes and strategically positioned the Lexus brand in the world of tennis.
In addition to the overarching sponsorship strategy that we developed, we designed individual activations for events in Germany and Austria and supervised their implementation on site.
Another focus was on the planning and implementation of hospitality programs and the integration of the tennis partnership into the company’s communication measures.
My aim was to authentically transfer the dynamism, elegance and innovative power of tennis into the Lexus brand world – consistently, visibly and sustainably.
WTA 250 MSC Ladies Open, Hamburg 2025
Customer
| Reichel Business Group
Client
| Reichel Business Group
- Project Manager
- Sponsors Relationship Management
- Customer & Guest Relations
- Site Events
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The MSC Ladies Open celebrates its premiere at the traditional Rothenbaum in Hamburg – one of Germany’s best-known tennis venues. Located directly on the Alster, the MSC Ladies Open brings top international players to the clay courts and offers exciting matches at the highest level.
The MSC Ladies Open focuses on a mixture of sporting class, northern German hospitality and club atmosphere.
Fans can look forward to first-class women’s tennis, a personal event experience and the unique atmosphere of Hamburg’s Rothenbaum.
ATP 500 Hamburg Open, Hamburg 2025
Customer
| Tennium
Client
| APA Brands Events
Solutions
- Senior Project Manager
- Customer Relations
- Budget management
- Logistics
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The Hamburg Open, part of the ATP 500 series, is a prestigious annual tennis tournament held in Hamburg, Germany. The event attracts top international tennis players and offers intense competition on clay courts. It offers a mix of top-class tennis, a lively atmosphere and exciting fan experiences. The tournament not only showcases world-class tennis, but also offers various activities and entertainment for spectators, making it a highlight in the tennis calendar.
Mazda Social Media Journey, Madrid 2025
Customer
| Mazda Motor Europe
Client
| Mazda Motor Europe
- Project Manager
- Customer & Guests Relations
- On-site support
- Adhoc Trouble Shooter
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Mazda Motor Europe is the European branch of the Japanese car manufacturer Mazda, which is known for its innovative approach to vehicle design and engineering. The company places great emphasis on customer experience and craftsmanship and focuses on providing vehicles that combine performance, safety and style. Mazda’s commitment to quality is evident in its attention to detail and the integration of advanced technologies into its vehicles.
PR and social media events provide the opportunity to experience Mazda vehicles first-hand, make the car neighbor and demonstrate the craftsmanship and innovation that distinguish the brand.
Advantage Ladies- 3rd FE&MALE Sports Conference, Linz 2025
Customer
| Reichel Business Group
Client
| Reichel Business Group
- Project Lead
- Speaker Management
- Design Director
- Branding
- Relationship Management
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The third edition of the Fe&Male sports conference “Advantage Ladies” once again sent out a strong signal for more equality in sport!
International experts came together at the WTA 500 Upper Austria Ladies Linz tournament to discuss current challenges and opportunities in the field of gender equality.
This time, Austria’s largest platform for women in sport focused on the topics of Driving Change, New Horizons and Power of Sport.
Together, new impetus was provided and concrete solutions were developed to further develop gender equality in sport in the long term.
Digital X – Telekom initiative, 2024
Customer
| Telekom
Agency
| Vok Dams
Client
| Capacity
- Senior Project Manager
- Planning & Implementation Guided Tours
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DIGITAL X 2024, which took place on September 18 and 19 in Cologne, is Europe’s leading event for digital transformation. It features top thinkers and presents innovations on key megatrends such as connected business, sustainability, security and the future of work. The event brings together companies with digital solutions and offers insights through keynote speakers, live demos and networking opportunities. Highlights include speakers such as Eckart von Hirschhausen and a concert by “Die Fantastischen Vier”. The aim of the event is to help companies navigate the digital future.
ATP 500 Hamburg Open, Hamburg 2024
Customer
| Tennium
Client
| APA Brands Events
Solutions
- Senior Project Manager
- Customer Relations
- Budget management
- Logistics
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The Hamburg Open, part of the ATP 500 series, is a prestigious annual tennis tournament held in Hamburg, Germany. The event attracts top international tennis players and offers intense competition on clay courts. It offers a mix of top-class tennis, a lively atmosphere and exciting fan experiences. The tournament not only showcases world-class tennis, but also offers various activities and entertainment for spectators, making it a highlight in the tennis calendar.
UEFA EURO 2024, Host City Berlin, Berlin 2024
Customer
| Senate Department for
Home Affairs and Sport –
SenInnSport
Client
| APA Brands Events
Solutions
- Senior Project Manager
- Customer Relations
- Budget management
- Logistics
- Software-based project management with layout monitoring for approval in the production process
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The 2024 European Championship in Berlin was an outstanding soccer event that once again put the sports metropolis of Berlin at the center of international sport. We implemented the branding for the European Championships for the Berlin Senate. Our tasks included the design and implementation of the visual identity to highlight the tournament and present Berlin as a dynamic and sports-loving location. The branding helps to draw attention to the event and create a consistent, appealing image.
Ortus Club Networking Event B2B, Düsseldorf 2024
Customer
| Ortus Strategy, Pte. Ltd
Client
| Ortus Strategy, Pte. Ltd
- Master of Ceremony
- Host
- Organizing welcoming dinner & set up
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Ortus Club is a company that specializes in organizing events and discussions at executive level. The company focuses on organizing events that bring together executives from different industries for knowledge sharing and networking. The events typically include private dinners, roundtable discussions and knowledge-sharing sessions designed to foster dialog about current business trends, challenges and opportunities. Their goal is to facilitate meaningful connections and discussions between executives and industry experts around the world.
Social Media Wave, Marrakesh & Barcelona 2024
Customer
| Mazda Motor Europe
Agency
| Capacity
Client
| Capacity
- Project Manager
- Customer & Guests Relations
- On-site support
- Adhoc Trouble Shooter
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Mazda Motor Europe is the European branch of the Japanese car manufacturer Mazda, which is known for its innovative approach to vehicle design and engineering. The company places great emphasis on customer experience and craftsmanship and focuses on providing vehicles that combine performance, safety and style. Mazda’s commitment to quality is evident in its attention to detail and the integration of advanced technologies into its vehicles.
PR and social media events provide the opportunity to experience Mazda vehicles first-hand, make the car neighbor and demonstrate the craftsmanship and innovation that distinguish the brand.
Advantage Ladies- FE&MALE Sports Conference, Linz 2024
Customer
| Reichel Business Group
Client
| Reichel Business Group
- Project Lead
- Speaker Management
- Travel Management
- Layout & Concept Conference
- Ticketing
- PR
- Budget management
- Sponsorship
- Director
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This event set an impressive example for women in sport in Austria! At the second edition of ADVANTAGE LADIES, the FE&MALE sports conference held as part of the WTA 500 Upper Austria Ladies Linz tournament, renowned international speakers discussed the topic of gender equality in depth. Together, they developed important approaches and aspects to further promote gender equality in sport. The main topics of the largest Austrian symposium for women in sport were #Participation (“Fe&Male Empowerment”), #Politics (“Equality is a must!”), #Career (“Fe&Male as fuel”).
WTA 500 Upper Austria Ladies Linz, Linz 2024
Customer
| Reichel Business Group
Client
| Reichel Business Group
- Project Manager
- Sponsors Relationship Management
- Customer & Guest Relations
- Site Events
- Players Relations
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The WTA 500 Upper Austria Ladies Linz 2024 is a professional women’s tennis tournament that takes place in Linz, Austria. It is part of the Women’s Tennis Association (WTA) Tour and is classified as a WTA 500 event, which indicates a high level of competition. The tournament attracts the best female tennis players from around the world to compete for ranking points and prize money. It provides an exciting platform for established stars and up-and-coming talent in women’s tennis. The event is known for its lively atmosphere and the great commitment of the fans, who can experience top tennis in a picturesque Austrian setting.
Talent acquisition Amour Le Serene, Glion 2023 & 2024
Customer
| Amour Le Serene
Client
| Amour Le Serene
- Project Lead
- Brand Awareness
- Recruitment
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Thanks to my extensive experience in the premium hospitality industry, I can provide companies like Amour Le Serene with targeted recruitment support. This involves identifying talent that has both aesthetic flair and the ability to create exceptional customer experiences. Particularly in the area of high-quality furniture and interior design, it is crucial to attract staff who embody the company’s values and are able to inspire discerning customers. This expertise contributes significantly to the success of the brand.
Social Media Wave, Iceland 2023
Customer
| Mazda Motor Europe
Agency
| Capacity
Client
| Capacity
- Project Manager
- Concept Social Media Trip
- Budget management
- Planning & Implementation
- Customer & Guest Relations
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Mazda Motor Europe is the European branch of the Japanese car manufacturer Mazda, which is known for its innovative approach to vehicle design and engineering. The company places great emphasis on customer experience and craftsmanship and focuses on providing vehicles that combine performance, safety and style. Mazda’s commitment to quality is evident in its attention to detail and the integration of advanced technologies into its vehicles.
PR and social media events provide the opportunity to experience Mazda vehicles first-hand, make the car neighbor and demonstrate the craftsmanship and innovation that distinguish the brand.
ATP 500 & WTA 250 – Hamburg European Open, Hamburg 2023
Customer
| Matchmaker
Client
| Matchmaker
- Project Manager
- ACES Program for Players, Stars & Players Relation
- Side Events Coordination
- Sponsors Relationship Management
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The Hamburg European Open is a prestigious tennis tournament in Hamburg, Germany, which hosts both ATP 500 and WTA 250 tournaments. It attracts the best tennis players from all over the world to compete on clay courts. As an ATP 500 tournament, the men’s tournament offers important ranking points and prize money, while the WTA 250 tournament showcases up-and-coming and established female talent. The tournament is known for its rich history, thrilling matches and lively atmosphere, providing fans with exciting tennis matches and the opportunity to see top-class female players in action.
Advantage Ladies – 1st women’s sport symposium, Linz 2023
Customer
| Reichel Business Group
Client
| Reichel Business Group
- Project Lead
- Speaker & Special Guest of Honor Management
- Design Director
- Relationship Management
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The 1st Austrian Women’s Sports Symposium “Advantage Ladies”, jointly initiated by Sport Austria, the Austrian Tennis Association (ÖTV) and the Upper Austria Ladies Linz, took place as part of the Upper Austria Ladies Linz on February 10, 2023. Under the motto “Visible. Strengthened. Positioned.”, the topic of equality in Austrian sport is to be brought into the social, media and sports policy spotlight. In future, Advantage Ladies will take place every year as part of the women’s tennis classic in Linz.
The high-profile all-day symposium at the Linz Design Center was opened by Vice-Chancellor and Sports Minister Werner Kogler, Women’s Minister Susanne Raab and Micky Lawler, the US President of the Women’s Tennis Association (WTA), in front of around 200 visitors.
Corporate event, Paris 2023
Agency
| PP Live
Client
| Capacity
- Project Manager
- Exclusive high-end event planning
- Customer Support
- Exhibition Stand Constructions & Logistics
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The corporate event in Paris was a ground-breaking gathering exploring the theme of limitless possibilities. Taking place in the city’s most iconic locations, the event brought together industry leaders and innovators.
Through a series of keynote speeches, an interactive program and a leisure program, participants didn’t have to think about a thing.
The event also offered immersive experiences and networking opportunities that allowed participants to connect with like-minded professionals and exchange ideas.
WTA 250 Upper Austria Ladies Linz, Linz 2023
Customer
| Reichel Business Group
Client
| Reichel Business Group
- Project Manager
- ACES Program for Players, Stars and Players Relation
- Side Events Coordination
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The WTA 250 Upper Austria Ladies Linz 2023 was a professional women’s tennis tournament in Linz, Austria. As part of the Women’s Tennis Association (WTA) Tour, it was classified as a WTA 250 event and provided a competitive platform for players to earn valuable ranking points and prize money. The tournament brought together a mix of up-and-coming talent and seasoned professionals from around the world and placed a special emphasis on activating children. Known for its high-energy atmosphere, dedicated fan base and special side events, the 2023 edition of the Upper Austria Ladies Linz delivered top-level tennis action against the enchanting backdrop of Austria, making it a memorable event on the WTA calendar.
Diriyah Tennis Cup, Saudi Arabia 2022
Customer
| BSG Sports Group
Client
| BSG Sports Group
- Project Manager
- Communication Management
- Troubleshooter
- Players Relation
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The Diriyah Tennis Cup is a professional tennis tournament that takes place in Diriyah, Saudi Arabia. It is known for being the first tournament to feature top international tennis players in the country. The aim of the tournament is to promote tennis in the region and showcase Saudi Arabia as a growing destination for global sporting events. The event attracts some of the world’s leading male tennis players and offers them the opportunity to compete in a unique setting outside of the traditional ATP tour schedule. It serves as both a competitive platform and a cultural exchange, underlining Saudi Arabia’s commitment to expanding its presence in the international sporting arena.
Polestar D-A-CH Campaign 2022
Customer
| Polestar
Agency
| Avant-garde
Client
| Capacity
- Project Manager
- Research
- Customer Service
- Pitch
- Logistics
- Staff
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The Polestar D-A-CH campaign was a roadshow to promote Polestar’s electric vehicles in Germany, Austria and Switzerland. The event included a journey through each country showcasing Polestar’s high-performance electric cars and commitment to sustainable mobility.
Polestar, a brand founded by Volvo Cars and Geely Holding, is known for its design-led approach to electric vehicles. The aim of the campaign was to raise awareness of the Polestar 2 by showcasing the vehicle in various locations, including Sylt, Travemünde, Oberhausen, Lindau and Tegernsee.
During the roadshow, the team conducted site visits, promotional activities and logistics planning and promoted the benefits of electric mobility. The event also served as an educational platform where experts demonstrated how electric vehicles work and addressed concerns about charging infrastructure, highlighting Polestar’s navigation systems that simplify charging management.
The campaign successfully raised brand awareness and fostered collaboration among a dedicated team, resulting in a memorable and impactful experience. In addition, the launch of the Polestar 3 SUV was a key highlight that further established the brand’s presence in the electric vehicle market.
Center of Excellence 2021
Customer
| Mercedes-Benz
Client
| Mercedes-Benz
- VIPs Relations
- Social Media Millennials
- Concept
- Image Video
- Sneak Previews
- Guest Management
- Summer Event – Planning & Organization
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The Center of Excellence in Stuttgart is a world-class Mercedes-Benz facility that offers exclusive services and experiences for customers interested in luxury and high-performance vehicles. It serves as a hub for showcasing the brand’s latest innovations and designs and allows visitors to explore a range of customizations and features for Mercedes-Benz vehicles. The center offers personal consultations and tours and highlights the craftsmanship and advanced technology that distinguish Mercedes-Benz vehicles. It is an ideal destination for car enthusiasts and prospective buyers looking for a unique and immersive experience with the brand.
I can tell a lot, so I let my customers speak for me 🙂
“I was able to get to know Clara during the Polestar Roadshow in Lindau. Clara is not only an absolutely likeable and emphatic person, but also pursues her work very conscientiously and goal-oriented. She also tries to immediately implement new approaches and approaches that have a positive impact on the project. I personally have come to appreciate Clara and as the team leader of a Polestar Space I can only recommend her.”
Daniel GriesbachFleet & Business Account Manager, Polestar
“The collaboration was uncomplicated and efficient right from the start. As soon as Clara was on board, the project took on the desired dynamic. She has an impressive instinct for recognizing even the unspoken wishes of customers. ”
Sebastian KunitzProkurist | Director Sales & Operations, APA
“Clara is a valuable asset for our agency. With her dedicated and professional manner, she masters challenging projects and always achieves high-quality results. She is characterized by her quick comprehension and creative, goal-oriented way of working. She also quickly builds trust through her friendly and professional approach to customers. We always enjoy working with her. ”
Thomas Ziwes-StrackCEO & Founder, Capacity
“I can unreservedly recommend Clara as an outstanding event management specialist. Her talent for maintaining an overview even in difficult situations and mastering seemingly impossible challenges never ceases to impress. She always manages to be present and helpful in the background without imposing herself, often working small miracles in the process. Thanks to her professionalism and her calm, reliable manner, every social media event for Mazda is in the best of hands. ”
Torben UtechtManager Social Media & Influencer Marketing, Mazda Motor Europe
“Working with Clara before and at Digital X in Cologne 2024 was extremely productive and enjoyable. Her support in organizing and conducting the guided tours was outstanding. She was always visible on site, sought a solution for all concerns and impressed with her open and friendly manner. I can recommend her services without reservation. ”
Vicky ModersitzkiMarketing Managerin, Deutsche Telekom Geschäftskunden GmbH
“Clara not only took us to magical places, but also found a solution at all times. Her flexibility and quick thinking impressed us - no matter how complex the requirements were. I am always delighted when Clara plans and accompanies such a special trip with lots of details, like the ones with Mazda in Iceland, Marrakesh or Barcelona. ”
Tatjana KreuzmayrCreator für Mazda Motor Europe
“Fun-loving, organized, calm and always optimistic - that's how I got to know Clara for a large project in Paris. In addition to these soft skills, Clara also masters the whole range of project management and communicates perfectly with all stakeholders despite her young age. In short, Clara is an enrichment for every project & team and I look forward to many more with her! ”
Marion RoatSenior Projektmanagerin, Freelancer
“Clara drove forward the sponsorship for Lexus Germany at the Hamburg European Open 2023 with impressive energy. She solved challenges quickly and confidently - she is always available and always ready with a pragmatic solution. In addition, Clara is not only extremely professional, but also an absolute asset on a personal level - friendly, committed and simply great to work with. ”
Hannah MüllerLexus Digital Marketing
“Together with Clara, I was able to design the new look for the Advantage Ladies Event at Upper Austria Linz. She was the interface between the agency and the organizer of the project and ensured a smooth and goal-oriented collaboration.<br>Thanks to her friendly and open-minded nature, it is always a pleasure to work with her and I am already looking forward to the next project with her! ”
Jasmin SpreckelsArt Director, DNGL Media
“Clara was an incredible support for our RICKS's Lounge project. With her outstanding overview of the entire project and her constant presence on site, she was instrumental in ensuring that everything ran smoothly. Her constructive suggestions for improvement were always to the point and significantly boosted the success of the project. Clara works with an impressive attention to detail, clear determination and passion. These qualities make her an indispensable partner at every stage of a project. I am already looking forward to working with her on future projects! ”
Familie OttenbacherHotel Adler
If your project has to be good.
As a freelancer, I can take your project to the next level. Feel free to contact me for a no-obligation consultation to find out how I can provide you with the best possible support.